Franchising To Go Away From The Crisis

Franchise Key:

Faced with worried consumers, franchising could be a reassuring opportunity in a time of crisis: Reassuring for the informed consumer who wish to get more transparency, but also reassuring for a reluctant banker and for worried entrepreneurs.

A retailer will benefit of know-how and precious tools by joining a network. He minimizes risks cooperating with a franchisor who is looking for developing a successful model.

So does a franchised retailer have more chance to meet the success than a one who is not franchised? Why?

Is franchising “THE” mean of retailers’ protection and survival faced with major outlets and chain stores?
To know answers, go to the conference « CRISE ? NON… EN TOUTE FRANCHISE” At the Salon International de la Lingerie, the 19 January 2009 in Paris Expo, Hall1 of the Porte de Versailles.