The Athlete’s Foot (TAF) invites customers to sign up for its official email fan club at www.theathletesfoot.com. The opt-in program provides members with everything from product and company news to member exclusives, in-store discounts and special birthday offers. The new program is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.
TAF Mail was launched through www.theathletesfoot.com as part of TAF’s re-branding initiative. To date, re-branding elements include a modernized logo, updated store design and a customizable merchandising system. Developing a brand community is proving to be a natural next step as TAF moves into the second phase of its re-branding efforts. Nearly 5,000 opt-in members joined the program within weeks of its official launch. New members are rewarded with an introductory offer of 20 percent off their next purchase. Once joined, members will receive a quarterly email with news, new product alerts, exclusive in-store offers and birthday surprises. Customers may also join through in-store registration at participating locations. Read more.