Former Sonic Owner/Operator Joins Revival Of A&W Restaurants

Franchising.com:

Matt Williams, an Oklahoma native, who spent a decade with Sonic Drive-In Restaurants opened a state of the art “3-D” A&W Restaurants Drive-In, yesterday, at 1462 Appleton Road, here. The new A&W is part of a multi-unit expansion planned for Wisconsin by Williams, who opened a unit in Little Chute, WI also near Green Bay last Nov., and plans as many as five more in 2009.

The new Menasha A&W will be open seven days a week and will offer customers the A&W “3-D” experience: Drive In, Drive Through and Dine In (seating for 44) capabilities. The opening is part of a much broader expansion plan by A&W Restaurants during the brand’s 90th anniversary.

“As America’s Original Drive-In, we have developed legions of customers around the country who can recall their first experience at an A&W Restaurant,” explained Doug Heinrich, A&W director development strategy. “We have targeted Wisconsin as a key area for our 2009 growth plans to open 15 drive- ins along with Minnesota, Michigan and Oregon.”