A burger war is brewing in northern Sweden, pitting the countryâ€™s own Max hamburger restaurants against American fast food giants McDonaldâ€™s and Burger King.
Until now, the battle over the best burgers in Swedenâ€™s far north had been a two-contestant match between McDonaldâ€™s and Max.
But now Burger King has entered the fray in a bid to beat out both of its rivals.â€œWithout revealing any time frame, Iâ€™d guess there will be eight to ten restaurants in Norrland,â€ said Stefan Eriksson, Burger Kingâ€™s head in the Nordic region, to the TT news agency.
The fast food chainâ€™s first restaurant north of the Dala River is set to open in Ã–rnskÃ¶ldsvik on Wednesday with 40 employees. The restaurant will be managed by Norwegian-owned King Food through a franchising agreement.
Eriksson mentioned LuleÃ¥, SkellefteÃ¥, UmeÃ¥, and Sundsvall as other prime locations in northern Sweden for Burger King restaurants. Hudiksvall and Haparanda are other possibilities.