Planet Smoothie Embarks On Franchise Tour

Fast Casual:

On March 31 Planet Smoothie announced a new plan to generate franchise interest in the brand with what the chain is touting as Franchise U.

The program will launch in Tallahassee, Fla., and will offer educational sessions geared toward potential franchisees. The sessions will cover the principles of successful franchising – from identifying cult brands to understanding regional vs. national brands to building a winning team – in an effort to ease potential franchisees’ concerns over the franchise market.

“Franchise U is really more about educating prospective franchisees about franchising, not just about Planet Smoothie,” said Tanya Mareno, Planet Smoothie’s vice president of franchise sales and development. “Our goal is to build a very solid foundation internally and right now, looking at the industry and the market, candidates tend to be a bit more scared.”