Fonterra Enters Into Franchising And Distribution Deal With Arab Dairy

Food Business Review:

New Zealand-based dairy firm Fonterra has signed an agreement with Arab Dairy Products, a dairy company in Egypt, to manage the franchising, processing and distribution of its Anchor brand throughout Egypt.

The partnership includes the manufacture; packing and marketing of Anchor triangle processed cheese and jar cheese, as well as the future distribution of Anchor milk powder products.

Amr Farghal, general manager of Fonterra Middle East, said: “Egypt has a population of more than 80 million and has a processed cheese retail market that alone is valued at over NZ$350m. With Arab Dairy’s infrastructure, we are well positioned to reach this market through our Anchor brand, which has been very successful in other parts of this region.

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