Burger King To Change Little Mexican Ad

April 15, 2009 by Mark | 0 Comments

Blue MauMau:
Burger King has decided to pull a controversial poster in Europe of a tall Texan and a short Mexican. This is at the heart of the problem:
cowboyandmexican

Mexico’s ambassador to Spain said posters released in Europe for Burger King’s new Tex-Mex style “Texican whopper,” a cheeseburger with chile and spicy mayonnaise, inappropriately displayed the Mexican flag, whose image is protected under national law.” – Reuters

In Advertising and Marketing, Franchises, News, Restaurants

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