Liberty Tax Service’s Growth A Record Among Big Three Tax Companies For 2009: Increased Brand Awareness Boosts Volume

Business Wire:

Liberty Tax Service is maintaining its competitive position among the top three tax companies in the industry even during recessionary times. The Company reports a steady increase in tax returns, revenue and brand awareness for the most recent tax season. Throughout this decade, Liberty Tax Service has demonstrated solid gains in an industry formerly dominated by tax giant H&R Block and, for seven straight years, has grown by more returns than both Jackson Hewitt and H&R Block combined.

Liberty Tax Service completed the fiscal year (2009) with a 15% increase in tax returns prepared, and a 22% increase in revenue for the 2009 tax season. The company supports its growth with a two-fold strategy: a focus on the core computerized tax preparation products and services provided through storefront locations, and an online product for customers who prefer a technological choice to prepare their own taxes with its eSmart Tax product.

The company’s unique style of marketing and unparalleled commitment to customer service have been key factors in building a successful brand in twelve years. Since 1997, the Company has grown from 119 offices located in Canada, to over 3,100 throughout the U.S. and Canada. In tax season 2009, Liberty Tax Service added 400 offices and now has over 1,700 franchisees in its North American operating system.