Auntie Anne’s Introduces Lemonade Mixers

Chain Leader:

Auntie Anne’s Old Fashioned Lemonade has been a menu staple for the pretzel franchise since the company’s inception in 1988. Starting June 1, Auntie Anne’s 990-plus locations will offer the next generation of the famous lemonade with the introduction of Lemonade Mixers. The new product line-up consists of five fruity flavors including Ballistic Blue Raspberry, Cherr-agious Cherry, Wacked Out Watermelon, Stupendous Strawberry, and Ku-ra-zy Kiwi Banana.

To help launch the unique lemonade flavor combinations, stores will feature vibrant campaign elements with a circus theme. Messaging such as “The most outrageous lemonades on the face of the globe,” “Big fruit flavor shot out of a cannon,” and “Drink blue lemonade without a net” appear on store signage, packaging, and specially designed crew T-shirts.