Bluebird Care Enjoys Strong Growth

Franchise Key:

Bluebird Care, one of the UK’s fastest growing providers of care at home, reported recently that it has been opening, on average, a new office every three weeks. Within two years, this Hampshire-based franchise has grown from one office in Petersfield to 18 new offices in 2008/09. According to the information provided, the company currently has 34 offices trading across England, Scotland, Wales and Ireland, and has a group turnover exceeding £5m.

Despite global recession, the company is, it says, optimistic about the forthcoming financial year as it has another 15 offices under development – and a further six new franchisees have signed up for a training course. Each new office has a potential to recruit between 40 and 50 carers – an average of 800 new Bluebird Care jobs a year.

Bluebird Care’s rapid expansion can, the company says, be attributed to a variety of factors but mainly reflects public demand for professional care in people’s own homes, based on personal preference and cost-effectiveness. It also mirrors Government policy, aimed at helping older people to stay at home, and out of residential care, for long as possible.