Starbucks Lays Out New Global Design Strategy

QSR magazine:

Starbucks Coffee Company has announced its new global store design strategy. Inspired by Starbucks Shared Planet, the company’s ongoing commitment to ethical sourcing, environmental stewardship, and community involvement, the new designs will reflect the character of each store’s surrounding neighborhood and help to reduce environmental impacts.

As company-operated stores are built and renovated, Starbucks will source materials and employ craftsmen on a localized basis, and will incorporate reused and recycled elements where possible. Starbucks aims to achieve LEED certification for all new company-operated stores beginning in 2010. In addition, Starbucks will provide licensed stores and other business partners with design plans and guidance on construction.

“We recognize the importance of continuously evolving with our customers’ interests, lifestyles and values in order to stay relevant over the long term,” says Arthur Rubinfeld, president of Starbucks Global Development. “Our new design approach will allow customers to feel truly at home when visiting their local store and give them opportunities for discovery at our other locations around the world.”