Frozen Yogurt Chain To Open Two Local Stores

Buffalo News:

Trendy international frozen yogurt chain Yogen Fruz will kick off its 15-store expansion in the Buffalo area with two stores in area malls opening this summer.

The Euro-tinged, Canadianbased chain has a target date of late July for its first store at the Eastern Hills Mall in Clarence. The second, at the Boulevard Mall in Amherst, should be open by late August. Another 13 stores are planned for the area within the next five years.

Within the same time frame, the expansion will bring 15 locations to Rochester, eight to Syracuse and another 60 or so scattered elsewhere throughout upstate New York.

The expansion is being undertaken by master franchisee YF of Upstate New York, which operates out of Rochester. President George Traikos, whose history includes restoring historic buildings in downtown Rochester, cites a commitment to the so-called Rust Belt as the driving principle behind his local expansion.