Curves Named 2009 Franchisor Of Year

IndUS Business Journal:

The American Association of Franchisees & Dealers has named Curves International Inc. its Franchisor of the Year for 2009.

Curves International is the franchisor of Curves fitness centers, a fitness network with nearly 10,000 franchisee-owned fitness clubs serving 4 million women worldwide.

AAFD Chairman Robert Purvin cited Curves’ exemplary franchise culture as the primary focus of the AAFD’s recognition. “Curves management has encouraged and supported the organization of an independent franchisee association, including a willingness to engage the association’s elected leadership,” he said.

He also praised Curves founders Gary and Diane Heavin for defining Curves as a franchise system built upon a culture of collaboration with and respect for its franchisee network, as well as setting a high standard for customer satisfaction and commitment.

“We have always made every effort to work hand in hand with our franchisees—as partners and as friends,” said Gary Heavin. “I am pleased to accept this award in recognition of the collaborative efforts of our corporate employees [and] our franchisees.”