Pizza Patron Sets All-Time High Sales Records In Dallas Stores

Franchising.com:

Pizza Patrón, the nation’s number one Latin pizza brand, saw record sales following the launch of its aggressive new recession relief campaign in the Dallas/Fort Worth market. Despite widespread sales slumps across the industry, sales at Pizza Patrón continue to climb due largely to the company’s recent marketing efforts designed to broaden its appeal within the communities surrounding each store.

The new ‘Dia del Patrón’ promotion features the company’s 12-inch medium Amigo Pizzas™ with pepperoni priced at $2.99 each — with no limit on purchases. The offer is available to customers every Monday, Tuesday and Wednesday through the end of September.

Pizza Patrón distributed nearly half a million direct mail ads announcing the promotion during the week of July 20, resulting in a sales increase of 17.45 percent over the same period last year. The following week of July 27 experienced similar gains with a 13.81 percent increase in sales compared to the same period in 2008.