Coffee Chain Muffin Break Recruits Primal PR For Comms Drive

PRWeek UK:

Muffin Break has called in Primal PR to position it as a high-quality coffee chain.

The Australian coffee shop chain has handed a six month retained brief to the agency. The two companies have worked together on a project basis in the past.

Muffin Break is about to launch its first UK Barista Competition. The aim is to find Muffin Break’s best Barista who consistently serves great tasting coffee. Four regional finalists will be announced on 24 August and the final will take place on 10 September.