Hindustan Coca-Cola Beverages, the bottling subsidiary of Coca-Cola India, has acquired the bottling and distribution rights for its Kinley packaged water brand from franchisee bottlers in three states, ending a long-drawn dispute.
“In order to gain synergy with the rest of the portfolio, Hindustan Coca-Cola Beverages (HCCBPL) has integrated the operations of some exclusive Kinley water franchise bottling partners in select territories in Tamil Nadu, Karnataka and Maharashtra with itself,” a Coca-Cola India spokesperson told ET.
The compensation the world’s largest beverages maker paid to individual franchisee bottlers could not be confirmed. With this acquisition, which is for both retail and bulk water, Coca-Cola can have a direct and centralised distribution system for Kinley, which tops the retail packaged water market with a 10.3% share, and align its bottling operations more efficiently. More.
Coke Buys Back Kinley Bottling Rights
August 12, 2009 by Cris | 14 Comments
In Basic Guidelines, Law & Agreements, Franchising In India, Negatives and/or Positives, News
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