Gourmet Food General Trading first became interested in FROOTS after visiting franchise exhibitions in London and Washington. â€œWe met with FROOTS executives and then looked at a few of their stores in the Washington area,â€ said Rodgers. â€œWhat attracted us to this brand was the fresh, healthy food, the wide range of products and the vibrant, modern design of their stores. We felt that the idea of fresh, healthy eating is something thatâ€™s increasingly important in todayâ€™s busy world where many people may not have time to prepare these types of meals on a daily basis. In addition, the food is really delicious so customers can enjoy the dining experience while also they also feel good about the healthy choices theyâ€™ve made. This concept offers an excellent product along with an easy to run business and we are excited to bring it to the people in this area.â€ More.