Growing The Dan Mcguinness Brand

Memphis Business Journal:

Adams Restaurant Services LLC has hired a Chicago-based franchising company to help spread its Dan McGuinness Pub concept to a wider audience.

Franchise Dynamics LLC will market the Irish pub concept beyond its current four locations in Memphis, Nashville and Oklahoma City.

This isn’t Adams Restaurant Services’ first foray into franchising: It owns and operates the East Memphis store at 4698 Spottswood and sold franchises for two locations in Nashville and one in Oklahoma City.

However, in the past, the company, which also owns the TJ Mulligan’s and Doc Watson’s concepts, franchised through existing business relationships. Read more.