The presentations took place at the EFM Health Clubs national conference held on the Gold Coast. The theme of the 2009 conference was Maximising Franchisee Profit.
Managing director Matthew Lindblom said â€œOur focus for the years ahead is very much on increasing the profit of our existing clubs. As franchisor, weâ€™re investing significant resources into assisting our franchisees to realising increased profit levelsâ€.
According to Lindblom, the EFM Franchisee of the Year awards are based on a combination of factors including annual turnover growth, overall turnover, participation in events and contribution to the group.