Burger King Corp. today announced the opening of its first WHOPPERâ„¢ Bar restaurant in the company’s Asia-Pacific region. The opening is part of Burger King Corp.’s plan to introduce its innovative WHOPPERâ„¢ Bar concept on a global scale.
“We are committed to diversifying their global restaurant portfolio and driving strategic net restaurant growth across the BURGER KINGÂ® system,” said John Chidsey, chairman and chief executive officer, Burger King Corp. “WHOPPERâ„¢ Bar is a ground-breaking restaurant concept for their brand, which supports their growth strategy by allowing them to tap into different non-traditional locations, such as stadiums, cruise ships, college campuses and casinos.”
“The official opening of their first WHOPPERâ„¢ Bar in Singapore is yet another example of their efforts to propel the BURGER KINGÂ® brand forward profitably in the Asia-Pacific region. In fact, they opened more restaurants in the region this calendar year than during the last four years combined,” said Peter Tan, president, Burger King Asia-Pacific.