PuroClean Creates Superhero-Themed ‘Franchise Force’ To Battle The Evil Recession

Franchising.com:

PuroClean, the nation’s fastest growing property emergency services franchise, has creatively turned the recession into an “evil villain” through a newly launched cartoon strip-themed campaign that rallies franchise brokers around a single cause: saving entrepreneurs through the sale of economy-resistant franchises.

Through the use of special prizes and a cash incentive program, PuroClean is encouraging franchise broker networks throughout the United States and Canada to become a member of their specialized Franchise Force. The brokers receive Franchise Force information packets, along with buttons and colorful posters featuring Marvel comic-style characters. The goal is empowerment – the brokers are made to feel like superheroes by selling recession-resistant PuroClean franchises, thus helping candidates fight “the dark and sinister villain,” also known as the recession.

The posters feature superheroes stating affirmations, such as, “An evil villain has taken over the economy and is plotting to destroy the American dream … you have been selected to join the Franchise Force. As an elite member you have the power to save your candidates from your arch nemesis — the evil recession.”