According to the information provided, a development hub will be established in Hong Kong to provide all licensing, real estate, training, logistical and operational support. The plan is to then establish several company-owned restaurants before rolling out region-wide with licensed partners. The first restaurant is likely to open in Hong Kong in the second quarter of 2010.
The Jamieâ€™s Italian concept was developed in 2007 by Jamie Oliver and Gennaro Contaldo. Jamieâ€™s Italian restaurants offer a range of authentic, rustic and affordable dishes served in relaxed surroundings. There are currently five such restaurants operating in the UK with a sixth one due to open in Guildford soon. Further openings are planned to follow in 2009 and 2010.