McDonald’s Franchisee Pulls Out Of Iceland

October 30, 2009 by Cris | 0 Comments

QSR Web:

Iceland will lose its three McDonald’s locations this week due in part to the country’s devalued currency,
mcd according to a story in The Globe and Mail.

Iceland’s krona has lost nearly 70 percent of its value against the euro over the last year and a half, driving up the franchisee’s costs for imported products from Germany, including beef and cheese.

The franchisee plans to reopen the stores under the name Metro, another burger concept…

In Franchisees, Franchises, Negatives and/or Positives, News, Restaurants

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