7-Eleven To Launch One Of The Nation’s Largest In-Store TV Networks

Reuters:

7-Eleven Inc., the world`s premier convenience retailer, has contracted with Digital Display Networks, Inc. to create one of the nation`s largest out-of-home digital networks in more than 6,200 7-Eleven stores throughout the United States and Canada.

Upon its full national deployment, 7-Eleven TV is expected to reach an estimated 190 million monthly viewers. Features of the in-store network will include around-the-clock programming with national and local entertainment news and weather, as well as exclusive content fit for convenience shoppers.

Other original content will consist of commercials advertising 7-Eleven’s signature, proprietary brands, in-store and out-of-store brands and special 7-Eleven promotions. Network programming will be divided into multiple day-parts to promote specific items at the time when they are most relevant to customers.