Specsavers To Double NZ Stores

Stuff.co.nz:

UK eyewear giant Specsavers aims to double its stores around the country in the next year on claims its cheap offers are revolutionary in New Zealand’s highly priced optical market.

The company, which sells lenses for $79 a pair, has pulled in $50 million in revenue since it’s entry in to the New Zealand market in November last year.

It has 30 stores and expects to increase to 60 stores in the next year.

Leading up to Christmas, it plans to open stores in Invercargill, Dunedin, Nelson, and Hastings.

The company forecasts revenue of between $70m to $80m next year, which would give it a 28 per cent stake of the market in competition with OPSM, Visque and independent operators.

Specsavers outlets are owned by local optometrists under a franchise or partnership structure, and the company is looking for more independent optometrists who wish to convert their stores.