Blockbuster Rewards Students With Free Rentals For Good Grades

Franchising.com:

Blockbuster Inc. is giving students another reason to work hard in the classroom. Through the “Good Grades, Free Rental” program, children in kindergarten through 12th grade who earn an A or B average on their report cards can head to participating BLOCKBUSTER® stores nationwide to receive a free BLOCKBUSTER Favorites® movie rental.

“Blockbuster wants to help show students one of life’s great lessons: hard work has its rewards,” said Justin Lewis, chief marketing officer for Blockbuster. “We hope the ‘Good Grades, Free Rental’ program will give teachers and parents another tool to provide positive reinforcement to school-age kids.”