Outside The Box

QSR magazine:

Ever get the feeling you’re surrounded by quick-service restaurants? That’s probably because you are. They’re tucked into airport terminals, squeezed into bus stations, crammed onto college campuses, and rammed into retail stores.

In just the past year, at least eight quick-service brands have opened or announced plans to expand in nontraditional venues, with some identifying the strategy as a key component of future growth. From established brands to ambitious up-and-comers, fast feeders are finding opportunities outside the box.

Nontraditional venues are nothing new. Read on…