Yum To Expand Test Of Breakfast Menu At Taco Bell

CNNMoney.com:

Yum Brands Inc.’s (YUM) Taco Bell chain plans to expand tests of its latest attempt at breakfast early next year, Greg Creed, president and chief concept officer for the brand, said Wednesday.

The breakfast menu had been tested at 13 stores in the Tuscon, Ariz., market, offering low-priced items like an 89-cent breakfast burrito. The menu also included brands like Starbucks Corp.’s (SBUX) Seattle’s Best Coffee, Sara Lee Corp.’s (SLE) Jimmy Dean sausages and Focus Brands Inc.’s Cinnabon pastries.

Creed, speaking at Yum’s investor meeting in New York, highlighted breakfast as one of additional sales “layers” the chain is looking to add or expand to boost sales.