Restaurant Franchise Margaritas, Home Of The World’s Best Margarita Announces Franchise Offering

FranchiseWorks.com:

Known as the coolest place in town throughout New England for almost 24 years, Margaritas Mexican Restaurant – for the first time – is giving entrepreneurs an opportunity to serve up the world’s best margarita. In a landmark move for the popular regional Mexican restaurant chain with 19 locations, company executives announced an expansion program that calls for Area Development Multi Unit Franchise agreements and significantly more company-owned locations up and down the Atlantic seaboard over the next 10 years.

The first company-owned restaurant in the plan is set to open in the first quarter of 2010 in Lexington, MA. Most Margaritas Mexican Restaurants range in size from 5,200-7,500 square feet, due to the company’s specialty in doing conversions of existing restaurants which fits their concept.

Margaritas has outpaced competitors in the casual dining segment, demonstrating solid unit-level economics fueled by a $2.3 million average unit sales volume, a beverage-to-food sales ratio of 45 percent and a 21.6 percent EBITDAR, which falls into the top tier of its peers. A strategic site-location process, which includes extensive research conducted by Buxton, an industry leader in customer analytics, also contributes to Margaritas’ success. More.