Diyafa Holdings Signs Franchise Agreement With Shakespeare And Co. To Boost The Kingdom’s Hospitality Industry

istockAnalyst.com:

Diyafa Holdings Co. W.L.L.; a subsidiary of Global Banking Corporation B.S.C., has announced the signing of a new franchising agreement with leading regional restaurant chain Shakespeare & Co.

This is a strategic move aimed at strengthening Diyafa Holdings’ diversified hospitality portfolio and in opening up new business opportunities, in one of the fastest-growing, food and beverage industry segments in the Kingdom.