Going For A Bigger Slice Of The Pie

Trading Markets:

It’s one of the most talked about advertising campaigns not just of the year — which, OK, is only a few weeks old — but probably in a long time.

After all, it’s not often that a company disses its own product as thoroughly as does Domino’s Pizza in its new spots, which quote customers comparing the pizza’s crust to cardboard and its sauce to ketchup.

It can take radical measures to get your product noticed amid the nonstop saturation bombing of contemporary advertising, and one of its franchisees credits Domino’s with pulling it off with this unconventional campaign. Read more.