“In November we introduced this program where home-office support staffers call franchisee customers who for whatever reason have dropped our free pick up and delivery dry-clean service,” said Toler-New. “We found that 85% of the people we talked to still considered themselves satisfied customers they just became less frequent users over the casual-dress summer months. By calling, 12% immediately put our signature bags on their front doors.”
The purpose of the “We Miss You Call Program” is fourfold: 1) to maintain the dry-clean delivery franchise’s relationships with its customers, 2) to provide a platform for customers to voice possible complaints, 3) to support busy owners with another level of customer service, and 4) to encourage customers to use the company’s high quality dry-clean service.
“We are working with our 1-800-DryClean franchise owners to ensure that all our customers are satisfied and they regularly use our service,” added Toler-New. “It wasn’t that customers were unhappy with us. It was a matter of reconnecting and reinforcing our quality of service.”