Dutch Bros. Franchisee Finds ROI In Mobile Marketing

QSR Web:

A Phoenix-based Dutch Bros. Coffee franchisee has reaped the benefits of implementing a mobile marketing solution. Local franchise owner Jim Thompson turned to mobile marketing company RocketBux to help build business in the area, especially during a time when many coffee shops are closing.

In just a few months, more than 10,000 greater Phoenix residents opted in to receive special promotions at his drive-thru stores. Using technology powered by RocketBux, Thompson regularly sent special discounts and alerts such as $2 lattes, 2 for the price of 1 and more.

“The RocketBux mobile technology has done more to build my business than any other advertising medium I’ve ever used,” said Jim Thompson, owner of six Phoenix-area Dutch Bros. Coffee franchises.