Name any quick-serve giant, and a signature dish with a time-honored formula comes to mind. From McDonaldâ€™s Big Mac to Arbyâ€™s Roast Beef Sandwich, such historic menu items have defined brands for decades, catapulting both sales and brand awareness.
Since its 1960 founding, Dominoâ€™s Pizza relied on a pizza formula that delivered millions of customers and an unmistakable national presence. In December, however, the Ann Arbor, Michiganâ€“based pizzeria announced it was dropping its 50-year-old pizza recipe and starting a new.
â€œWe want to be the preferred pizza-delivery company for everyone, and there were places where consumers were telling us we could make the pizza better,â€ says Russell Weiner, Dominoâ€™s chief marketing officer. Read more.