NexCen Brands To Expand Within Middle East

Chain Leader:

NexCen Brands, Inc. today announced that the Company has signed an agreement with existing master developer, DRH Group Inc. BVI, for the development of four Marble Slab Creamery stores in Egypt, a new market for NexCen’s franchised brands, over a five-year term. The agreement also calls for the development of 10 Great American Cookies stores in Saudi Arabia and three Great American Cookies stores in Kuwait over a 10-year term. Under separate franchise agreements, DRH Group, Inc. BVI currently operates Marble Slab Creamery stores in the United Arab Emirates, Bahrain and Kuwait and a Great American Cookies store in Bahrain.

Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, “We are thrilled to announce this commitment by a proven developer to open Marble Slab Creamery in Egypt, our first franchised brand in that country, and open additional Great American Cookies franchised stores in the Middle East. We continue to make progress in our strategic plan for franchise growth in international markets.”