Wyndham Vacation Ownership, a member of the Wyndham Worldwide family of companies, today announced it has entered into an exclusive sales and marketing agreement with Towers on the Grove, LLC. Under this agreement, Wyndham Vacation Ownership will become the exclusive sales and marketing agent for approximately 137 condominium- style units at Towers on the Grove in North Myrtle Beach, SC. The property will be re-flagged as Wyndham Vacation Resorts Towers on the Grove at North Myrtle Beach in early spring. Terms of the agreement were not disclosed.
“This is a significant step in executing our new fee-for-service timeshare sales model which enables us to continue to grow our vacation ownership business while effectively optimizing cash flow,” said Franz Hanning, president and CEO, Wyndham Vacation Ownership. “This affiliation is a tremendous addition to our Wyndham portfolio in this popular vacation market. We’ve had a great run in Myrtle Beach over the years and we fully expect to bring that same level of success to Towers on the Grove.”