Naked Pizza: The Trojan Horse Of The Pizza Industry

Triple Pundit:

Who doesn’t like pizza? Even the owner of ihatepizza.com can’t work up ire about his favorite least favorite food. I’m a fan, which is one reason Naked Pizza was among the most captivating components of Val Casey’s keynote at SXSW. Casey discussed the importance of meeting people where they are, when it comes to sustainability, and she used Naked Pizza an example of a business that embodies that motive.

Naked Pizza is a start-up out of New Orleans that was founded by a former anthropologist and a real estate developer who wanted to do the impossible and make pizza a health food. This wasn’t just about waistlines- the partners realized that making health food delicious and familiar is one of the keys to solving the obesity crisis. Funded by dotcom winner Mark Cuban and The Kraft Group, team Naked Pizza cites a simple equation as its key to success:

All-natural, reduced-calorie, multi-grain, probiotic pizza – preachy brand image + Twitter = Naked Pizza