Rising Roll Gourmet

‎QSR magazine:

The name Rising Roll brings to mind homemade yeast bread, which requires time to expand, and that’s exactly what the Atlanta-based sandwich purveyor has been doing since partnering with Mike Lassiter of Franchising Concepts in 2003—taking time to grow.

The gourmet sandwich shop concept was founded in 1996 by father-and-son team Jeff and Bob Weiss. It quickly expanded to two Atlanta locations, and then in 2003 Lassiter became a 50 percent partner, helping to facilitate franchising. Lassiter bought the founders out in 2007.

There are 12 Rising Roll Gourmet stores operating, and five ready to open later in 2010.