Burger King’s $1 Double Cheeseburger Fight Continues

Minyanville.com:

Yesterday, lawyers for Burger King asked US District Judge K. Michael Moore to dismiss a class-action lawsuit filed by franchisees over the $1 double cheeseburger, which has been driving a beef-and-cheddar flavored wedge between restaurant operators and corporate headquarters since it launched in October.

Angry franchisees, who operate 90% of all Burger King locations, voted against selling the sandwich for $1 twice before BK executives in Miami overrode their wishes and made it a mandatory menu item.

Burger King attorney Michael Joblove argued, “We’re responding to the competition. Everyone is out there with $1 products.” (Competitors including McDonald’s, Wendy’s, Taco Bell, and Sonic, among others, do all offer food for a dollar.)