Starbucks Revamps Seattle’s Best Brand

TheStreet.com:

Starbucks said Wednesday it plans to a new brand direction for Seattle’s Best Coffee, the brand it acquired in 2003.

Starbucks will unveil a new logo for the brand and plans to expand Seattle’s Best’s franchising efforts.

Starbucks said it would increase the distribution points for Seattle’s Best Coffee to 30,000 from 3,000 by the end of Starbucks’ fiscal year.