McD Franchisee Unveils Modern Design In L.A.

Nation’s Restaurant News:

As McDonald’s executives pledged to spend $1 billion in an ongoing effort to upgrade the chain with a new more “relevant” design, franchisee Richard Bechguenturian Jr. has unveiled his version of the next-generation restaurant in the Los Angeles neighborhood of North Hollywood.

Bechguenturian, who with his family operates 14 McDonald’s in the area, said the goal of the redesign was to offer his customers a setting that is “contemporary, modern and forever young,” one that reflects the neighboring North Hollywood arts district known as NoHo.

Local designer Ed Webb helped remodel the store, which features an 88-seat dining room with a mix of booths, high tables and low tables with unsecured Emeco aluminum chairs. At the center is a lounge area with vinyl soft couches, where guests might sit with their laptops and a coffee, taking advantage of the unit’s free WiFi.

Click here to see photos.