A Cultural Difference

QSR magazine:

By developing a distinct brand culture, chief executives encourage creativity and consistency throughout their companies.

Well-prepared food by itself has never been enough to propel a fast food name to stardom. Today more than ever, a recognized personality and set of beliefs and customs is essential to set successful quick serves apart from the competition, according to industry experts and top management.

“Culture is being able to stop anyone who works in the company, ask them what the company is about, and get the same answer,” says Mathew Mabel, a Dallas-based management consultant specializing in the hospitality industry.

“Management has to exemplify the culture,” Mabel says. “They have to make it and they have to spend time measuring it.”

Read more.