Field Of Beans

QSR magazine:

Mike Tattersfield was living in Columbus, Ohio, in 2005 and working as vice president of store operations at Limited Brands, an apparel company, when he first visited a Caribou Coffee. The brand immediately piqued Tattersfield’s interest.

“It had outstanding coffee,” he says. But even though he came to visit at least three times a week and his family made Caribou coffee at home as well, something was always missing.

“It was a bit of a functional experience,” he says. “It was more focused on throughput than on connection, and I’m a customer that’s looking to have a conversation.”

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