How To Hook ‘Em

‎QSR magazine:

Quick serves that compact their operations into a mobile unit fit for fairs, festivals, and other summer gatherings can lure customers back to the store.

There are two ways to sell fast food: get customers to come to your location, or go where people already are. The throngs at fairs, festivals, sporting events, and other gatherings—especially during the summer and fall—have become a tempting target for more quick-service operators.

Going where the crowds are can pose big challenges to the routine processes that allow quick serves to survive on thin profit margins.

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