Twenty-three years ago Miguel Castillo started a rotisserie chicken joint in the northern end of Lima, Peru, serving students from a nearby university.
Now the chicken dish, pollo a la brasa, has become the most popular food in gastronomy-obsessed Peru and receives recognition abroad. The rapid expansion in Castillo’s La Canastas, however, has more to do with business strategy.
â€œWe’ve seen that growth should be through franchising,â€ Castillo told LivinginPeru.com one recent morning in a Las Canastas branch. â€œIn twenty years we opened three, then in three years we opened eight establishments. It’s the formula for growth through franchises.â€ Full story.
Photo: M. Isabel Guerra.