Baskin Robbins Eyes Small Indian Cities For Expansion

Rediff:

World’s largest ice-cream chain, Baskin Robbins, is planning to enter tier II and tier III cities in India as a part of its expansion plans.

Graviss Foods, the master franchisee for Baskin Robbins ice creams in India, said that the company plans to launch new products, such as sticks and cones, targeting middle-class customers.

Speaking to rediff.com, Subroto Mukherjee, COO, Baskin Robbins – South Asia said, “We plans to add 80-90 stores year-on year and in line with our aggressive penetration plan. However, we will also re-focus our resources and energies in penetrating newer markets.”

The company plans to add more parlour operations this year in South Asian countries also. A lounge concept in the cities is also on track and the company plans to introduce more of dessert-based ice-creams, added Mukherjee.

Baskin Robbins was launched in India in 1993.