Baskin-Robbins Creates New Position To Oversee U.S. Operations

PR Newswire:

Baskin-Robbins, the world’s largest ice cream specialty chain with more than 6,000 locations in 33 countries, has named seasoned restaurant executive Bill Mitchell to the newly created position of Vice President, Baskin-Robbins U.S. He will report directly to Nigel Travis, CEO of Dunkin’ Brands.

In his new role, Mitchell, who most recently served as President, Global Operations for Papa John’s, will focus on supporting the domestic Baskin-Robbins franchisees and helping them drive best-in-class operations and guest service.

“Bill is one of the most talented operations executives in the restaurant industry,” said Dunkin’ Brands’ CEO Nigel Travis. “His experience in all phases of restaurant management, including development and operations, multiunit management, franchisee relations and financial and strategic planning, uniquely qualifies him to further drive Baskin-Robbins’ success in the U.S. I am delighted he has joined our team.”