Crowne Plaza Franchise Lays Fresh ‘Grass Carpets’ In Meeting Rooms To Promote Creativity

Franchising.com:

In a bid to inject some creativity into traditional and often mundane business meetings, Crowne Plaza is laying fresh green grass in conference rooms at a number of its hotels across the UK and Ireland. The new rooms, filled with living grass, aim to stimulate creative thinking among business guests by helping them step away from a traditional office environment into an unconventional space.

According to research from InterContinental Hotels Group (IHG), which owns a stable of brands including Crowne Plaza, forty per cent of professionals lose focus within the first 20 minutes of a meeting, often as a result of their uninspiring surroundings. More.