The World’s biggest fast-food chain,
McDonalds, has reportedly targeted Zimbabwe as a new market for its outlets as the country continues to recover from the economic chaos experienced over the last decade.
McDonalds tried to get into the country in 1999 but was put off by the simmering political and economic instability.
Over the last several years some international companies pulled out of Zimbabwe, frustrated by the inclement operating environment which was characterised by hyperinflation and chronic foreign currency shortages.
The foreign currency crunch meant companies could not take out their profits.
McDonald’s Plans Zim Foray
August 23, 2010 by Mark | 0 Comments
In Franchisees, Franchises, Franchising Worldwide, News, Restaurants, Strategy, Successful Franchises














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