On November 2, Californians will vote on Proposition 19, a ballot measure that would legalize marijuana use and cultivation for adults and allow pot to be regulated and taxed. But even before votes are cast, cannabis capitalism is in full swing, as budding entrepreneurs launch businesses on the back of California’s “other” Green Revolution.
One such company is weGrow, an Oakland-based garden supply outlet that’s nothing less than a superstore of cannabis cultivation. The 15,000-square-foot retail warehouse that some have dubbed “Home De-Pot” sells everything that the aspiring pot grower needs to grow his own medical marijuana (and if Prop 19 passes, up to 25 square feet of marijuana for recreational use). The store specializes in hydroponics, the growing method long favored by discerning cannabis cultivators that raises plants in a water and nutrient solution, without soil. So far, business is blooming; weGrow is on track to gross more than $1 million in its first year of operation.